Every motor makes some noise while running. The catalogue's general series noise reference is roughly 58–75 dB(A) and varies with power, number of poles, fan and frame. What matters is the character of the sound and whether it changes over time.

SoundPossible source
Steady, even humMagnetic field; normal operation
Air rush that rises with speedFan; especially noticeable on 2-pole motors
Growling, grinding, tickingBearing wear, contamination or grease problem
Fluctuating hum, whine rising with loadPhase imbalance, low voltage, loose connection
Squeal, knockingBelt slip, coupling play, fan rubbing on the cover

To trace a new noise, it helps to run the motor briefly uncoupled from the load: if the noise disappears, the source is most likely the driven machine or the coupling. As bearing noise progresses, temperature and vibration rise too. For choosing a quieter motor, see the article on motor noise and vibration.