When buying an electric motor, most businesses look only at the price tag; yet the amount a motor will actually make you pay over its lifetime is far beyond its purchase price. Total Cost of Ownership (TCO) is the method that gathers, into a single picture, all the costs that arise from buying a motor until it is scrapped. At HEM Motor, while supplying IE4 high-efficiency electric motors from Turkey stock, we see that the right investment decision can only be made with TCO. This guide explains, at the level of method, what TCO consists of, the real share of the purchase price within the total, and how to reduce TCO with a high-efficiency motor. We will not give you a specific kWh or depreciation table here; we have left that kind of concrete calculation to a separate article. Our aim is to help you grasp the logic of TCO and make a more informed purchase. Because a properly structured TCO view creates a noticeable difference in your business's energy bill and maintenance budget over the years.
What Is TCO and Why Is It More Important Than the Price Tag?
Total Cost of Ownership is the sum of all the cost items an asset creates over its life cycle. In electric motors, these items are gathered under three main headings: purchase (initial investment), energy (operation) and maintenance plus failure/downtime costs. What makes TCO special in motors is that the balance between the items is unusual. In a continuously running industrial motor, the purchase cost makes up only a small portion of the total lifetime cost, while the energy consumed accounts for a much larger share. For this reason, a decision made by looking only at the price tag is often the most expensive decision in the long run.
Understanding this balance reverses purchasing psychology: a product you chose as the "cheaper motor" can, because of its lower efficiency, create an energy bill many times the price difference over its lifetime. This is where the TCO method makes the right decision by making this invisible cost visible. To see the role of the efficiency class in the investment decision holistically, our article on plant motor inventory and efficiency class assessment is a good starting point.
The Three Components of TCO: Purchase, Energy, Maintenance
To structure TCO correctly, you need to know the three components separately. The weight of each component within the total varies with the operating hours and power of the motor; but for continuously running industrial motors, the general picture is clear.
1. Purchase cost: about 2 percent of the total
In the life-cycle cost of a continuously running electric motor, the purchase price is typically about 2 percent of the total. In other words, of every 100 units of cost the motor will make you pay over its lifetime, only 2 are what you pay off the shelf. Although this ratio may seem surprising at first glance, it makes sense when you consider the energy consumed by a motor that runs uninterrupted for years. This fact alone explains why the "buy the cheapest" approach is misleading. Compromising on quality to lower the initial investment enlarges the invisible 98 percent item.
2. Energy cost: about 98 percent of the total
The overwhelming majority of TCO, about 98 percent, is energy cost. A continuously running motor spreads, over the years, an amount many times its purchase price as an electricity bill. This is precisely why the motor's efficiency (IE2, IE3, IE4) is the most decisive parameter of TCO: as the efficiency class rises, the motor does the same mechanical work while drawing less electricity, and the energy item that makes up roughly 98 percent of the total cost shrinks noticeably. The small difference in the purchase price of a high-efficiency motor is usually recovered in a short time through the savings it provides on the energy item. If you want to see the effect of the efficiency class on energy cost with a concrete calculation, we addressed the kWh and depreciation detail in our IE3 vs IE4? Electric motor investment article; in this article we focus on ratios and method.
3. Maintenance, failure and downtime cost
The third component, though smaller than purchase and energy, is a critical item: planned maintenance, spare parts, repair after failure and, most importantly, downtime (lost production) cost. When a motor fails, the real cost is often not the repair itself but the production lost while the line is down. A motor with quality bearings, a solid frame and a correct insulation system reduces this item by failing less, and indirectly improves TCO. In plants such as crushers where downtime is very expensive, the weight of this item increases noticeably; we separately addressed reducing downtime cost in our motor failure and downtime cost in a crushing plant article.
How Is TCO Calculated? Method and Steps
A TCO calculation does not require a complex formula; grasping the logic is enough. We structure the method step by step as follows.
Step 1: Determine the life-cycle duration
First, clarify the expected service life of the motor and the annual operating hours. In a plant running three shifts, the motor turns almost uninterrupted; in this case the energy item grows enormously and the efficiency difference pays back much faster. In a single-shift or rarely running application, the balance changes a little. Planning your fleet according to the operating regime is the foundation of TCO; our article on motor fleet management in three-shift facilities guides this topic.
Step 2: Evaluate the energy item through efficiency
In the second step, address the energy the motor will consume through its efficiency class. Of two motors doing the same mechanical work, the one with higher efficiency draws less electricity; when the efficiency difference is multiplied by the annual operating hours, it accumulates over the lifetime into a large amount. So in TCO the critical question is not "how much does the motor cost?" but "how much energy does this motor consume per year?". A high-efficiency motor lowers this item permanently with a small initial difference. High-efficiency electric motors are designed for exactly this purpose.
Step 3: Add maintenance and downtime risk
In the third step, take into account the expected maintenance cost and the possible failure/downtime risk. A more reliable motor, by failing less, reduces both the direct repair cost and the production loss caused by downtime. This item can be far more decisive than the purchase price, especially for motors at a critical point in the production line, and can be significantly reduced with the right motor selection. Backing up critical motors is also part of TCO; we addressed which power ratings should be kept in stock in our related guides.

Reducing TCO with a High-Efficiency Motor
Once the structure of TCO is clear, it becomes self-evident why switching to a high-efficiency motor is not a cost but a savings tool. Since about 98 percent of the total cost is energy, every improvement in this item pulls TCO directly down. An IE4 super-premium motor, doing the same work with less energy than an IE3 or lower-efficiency motor, lowers the total lifetime cost noticeably. The small difference in the purchase price is recovered in a short time through energy savings and turns into a net gain over the remaining life.
This logic applies as much to renewing existing motors as to new investments. When renewing an asynchronous motor that has reached the end of its life or failed, choosing one efficiency class higher gradually lowers your fleet's total TCO. We evaluated in which application switching to IE4 reaches the threshold in our IE4 threshold in pumps, fans and compressors article. We also addressed not only the cost but the sustainability side of efficiency in our reducing the carbon footprint with high-efficiency motors article.

Three Common Mistakes in TCO
At the top of the list of how businesses misjudge TCO are three typical mistakes, and these mistakes lead to significant losses in the long run. The first mistake is making the decision by looking only at the price tag; this approach completely ignores the energy item that makes up about 98 percent of the total cost. The second mistake is seeing the efficiency class as an "extra expense"; whereas efficiency, because it directly shrinks the energy item, is actually the strongest savings lever. The third mistake is not accounting for downtime and failure cost; the failure of a motor at a critical point in the production line can create a production loss far exceeding the motor's price.
To avoid these three mistakes, the purchasing decision must always be evaluated within the triangle of operating regime, efficiency class and reliability. A properly structured TCO view clearly shows which motor is genuinely economical. You can find our other purchasing guides on this subject in our high-efficiency motors blog category. If you want to clarify the difference between efficiency classes in terms of investment, our IE3 vs IE4 article offers a concrete comparison.
Making the Right Purchasing Decision with a TCO View
To carry the TCO logic into the purchasing process, set a practical rule: evaluate the motor not only by its price but by its lifetime cost. For a motor that will run continuously, the lowest price tag usually means the highest total cost. The right approach is to choose the efficiency class suited to the operating regime, lower the maintenance/downtime risk with quality bearings and a solid frame, and select the motor neither too large nor too small with the correct power-speed matching. An oversized motor runs inefficiently at low load; an undersized motor strains and fails early. Our article on frame size and power matching guides correct power and frame matching. When you address these decisions together, you optimise the real cost instead of the price tag. In practice, this means accepting a small difference in the initial investment and securing a much larger saving over the lifetime; in continuously running plants, the return on this approach accumulates year on year and permanently lowers the total operating cost of your motor fleet.
How Do Operating Hours Change TCO?
The most decisive variable of TCO is the motor's annual operating hours, because the energy item grows directly with operating time. In a motor running a few hours a day, the energy item stays relatively small and the share of the purchase price increases a little. By contrast, in a motor running uninterrupted on a three-shift basis, the energy item grows enormously; in this case the annual saving from the efficiency difference pays back much faster, and choosing a high-efficiency motor is almost always the right decision.
For this reason, even for two motors of the same power, TCO results can be very different if the operating regime differs. In a continuously running critical motor, moving up one efficiency class means serious savings over the lifetime; in a rarely running auxiliary motor, the balance changes a little. So TCO must be evaluated not motor by motor but operating-profile by operating-profile. When making this evaluation across the fleet, prioritising the most-run and highest-power motors provides the fastest gain. Our wide range, from IE3 asynchronous motors to IE4 super-premium motors, lets you make the right selection for every operating profile.
Frequently Asked Questions
Is the purchase price really only 2 percent of TCO?
In continuously or heavily running industrial motors, the purchase price is at the level of about 2 percent of the total lifetime cost; the overwhelming majority of the rest is energy. This ratio can vary with the motor's operating hours: in a rarely running small motor the share of purchase increases relatively, and in an uninterrupted large motor it drops even further. But the general picture does not change; in continuously running motors the real cost is in energy. This is why making the investment decision on price alone is misleading.
Doesn't a high-efficiency motor being expensive increase TCO?
No, quite the opposite. Although the purchase price of a high-efficiency motor is somewhat higher, this difference is in the purchase item, which makes up only a small portion of the total cost. By contrast, the energy savings it provides lower the energy item that makes up about 98 percent of the total. As a result, a high-efficiency motor recovers the small extra initial cost in a short time and reduces the total cost of ownership over the lifetime, providing a net gain throughout all the remaining years. For a concrete payback period calculation, you can see our replacing an old motor with an IE4 article.
What information do you need from me for a TCO calculation?
For us to recommend the right motor for you, it is enough for us to know your operating regime (daily/annual operating hours, number of shifts), the power and speed of the motor, the application (pump, fan, conveyor, etc.) and the efficiency class of the existing motor. With this information, we evaluate together which efficiency class will give the lowest total cost for your operating profile. If your operating hours are high, a higher efficiency class is usually the fastest-paying option; at lower operating hours, the balance varies with the power of the motor and the application. We collected the list of information needed for an accurate quote in our article on information to provide when requesting a quote.
Get a Quote
Do you want to reduce the real cost of the motors in your business? Tell us your operating regime and your power and speed requirements; let us quickly supply, from Turkey stock, IE4 high-efficiency electric motors that will give the lowest total cost over their lifetime. Call us now on +90 (532) 345 49 86 or fill in the form on our contact us page; our technical team will recommend the right solution with a TCO view.






